1What is Pure Smile?
PURE Smile is a 100% natural teeth whitening treatment, and is offered at over 400 of our partners countrywide.

Booking your teeth whitening consists of 3 easy steps:
  1. Find the nearest branch on here
  2. Book your 30 minute once off treatment.
  3. Results: a naturally brighter & whiter smile!
2How does it work?
PURE Smile is a 30 minute once off treatment
  1. The 100% natural gel is placed inside the mouth guard.
  2. You insert the guard into your mouth and apply an LED light for 30 minutes to activate the process.
  3. You get to judge your immediate results according to the teeth shade guide.
3How long does it last?
We recommend going for a treatment once a year. However if you are a smoker or a coffee, tea, red wine drinker, you might have to repeat the treatment more often.
4What is the cost?
Our recommended retail price is R790.00. However our branches can implement their own pricing. Please contact your nearest branch to find out what their price will be.
5Is the treatment covered by the medical aid?
Unfortunately it is not since it is considered to be a cosmetic dentistry procedure.
6Is it safe?
Yes, it is completely safe given the formula is 100% natural. There is absolutely no effects after the treatment i.e. gum irritation or sensitive teeth

Pregnant? No problem, PURE Smile is completely safe for expecting mothers.
There’s also no age limit.
7Can you do the treatment it if you have crowns, caps, veneers, root canals or braces?
Yes you can. It will not affect those teeth it in any way, however please do bear in mind that the teeth whitening treatment only works on natural teeth, so whatever the shade of these specific teeth are, they will remain as is, whilst the surrounding teeth will go back to their natural teeth colour.

If you have braces, you’ll have to wait until six months after removal before performing the treatment.
8How many shades will I gain?
We cannot predict the result since everyone reacts differently to the treatment. However we guarantee 2 shades lighter (visible immediately) and you can gain up to 9 shades.
Please bear in mind that we are not all born with a Hollywood smile. You will not be able to go lighter than your genetic shade (the one you were born with).
9Does it remove all stains?
Like any other teeth whitening treatments, PURE Smile does not work on stains caused by antibiotics, fluorides, and chemicals present in tap water.
10Do you provide any before and after pictures?
We do not provide any before and after pictures since anybody can create them with computer software like Photoshop, which would be a misrepresentation of the actual results.
We have a network of more than 400 branches around South Africa with 30 000 treatments done over the past few years. (Minimum gain has been 2 shades).


The evidence speaks for itself so call us now to get your PURE Smile.